Natural Glow produces quality organic skincare made of the purest ingredients direct from distillers and growers around the world. The company  continuously  improves its existing ingredients  through researching new filtration methods and extraction processes for aromatherapy and skin  care.  The company uses base ingredients as well as aromatherapy oils to ensure the therapeutic value, safety for use and appeal to users.

Due to the nature of its work, Natural Glow constantly performs SR&ED activities. For this particular project,  Natural Glow believed that new products could be developed by reformulating existing ingredients on the condition that sufficient research and testing was  performed to ensure  that  the  products were safe for human use while meeting all the appropriate expectations.

To qualify for the Scientific Research and Experimental Development Tax Incentive Program, Natural Glow had to make sure its “qualified research” met the definition of SR&ED in subsection 248(1) of the Income Tax Act (see Commentary below) After self-assessing, Natural Glow declared the following experiments as SR&ED work.


Design and development of a series of prototypes to achieve the technical objectives (design and development of the new product range).

The hypothesis for this experiment stated that designing, testing and evaluating various concepts would contribute to a more efficient and effective prototype testing phase.

Natural Glow conducted multiple experiments to try and create top-of-the-line products. It then concluded that such a design was feasible, but needed to be prototyped and fully tested to prove the hypothesis.

Trials and analysis of data to achieve results that can be reproduced to a satisfactory standard and to test the hypothesis (prototype development and testing of the new product range).

Natural Glow’s hypothesis for this phase of experimentation was that developing and implementing  various designed components would allow refinement and tweaking of the final result to achieve the objectives of the project.

Natural Glow’s testing proved that the theoretical conclusions from the design phase could be realized through prototype development and related tests. The new knowledge generated would be used for further iterations of design and development and further field testing.

Background research to evaluate current knowledge gaps and determine feasibility (background research for the new product range).

Natural Glow’s background research included:

  • Literature search and review.
  • Field trips to India and Greece to locate, source and conduct preliminary testing of potential ingredients; to analyze competitors.
  • Analysis of consumer behavior and wants (i.e. anti-aging).
  • Consultation with industry professionals and potential customers to determine the level of interest and commercial feasibility of such a project.
  • Preliminary equipment and resources review with respect to capacity, performance and suitability for the project.
  • Consultation with key component/part/assembly suppliers to determine the factors they considered important in the design, and to gain an understanding of how the design needed to be structured accordingly.

The activities conducted in the background research were necessary because they assisted in identifying the key elements of the research project, therefore qualifying as SR&ED.

Ongoing analysis of customer or user feedback to improve the prototype design (feedback SR&ED of the new product range).

Natural Glow’s qualifying SR&ED activities included:

  • Ongoing analysis and testing to improve the efficiency and safety of the project.
  • Ongoing development and modification to interpret the experimental results and draw conclusions that served as starting points for the development of new hypotheses.
  • Commercial analysis and functionality review.
  • Consumer trials and feedback.
  • Industry evaluations.

These activities were necessary to evaluate the performance capabilities of the new design in the field and to improve any flaws.


To qualify, the work must meet the following definition of “scientific research and experimental development” (SR&ED), as defined in subsection 248(1) of the Income Tax Act.

“Scientific research and experimental development” means systematic investigation or search that is carried out in a field of science or technology by means of experiment or analysis and that is:

(a) basic research, namely work undertaken for the advancement of scientific knowledge without a specific practical application in view;

(b) applied research, namely work undertaken for the advancement of scientific knowledge with a specific practical application in view; or

(c) experimental development, namely, work undertaken for the purpose of achieving technological advancement for the purpose of creating new, or improving existing, materials, devices, products or processes, including incremental improvements thereto;

and, in applying this definition in respect of a taxpayer, includes:

(d) work undertaken by or on behalf of the taxpayer with respect to engineering, design, operations research, mathematical analysis, computer programming, data collection, testing or psychological research, where the work is commensurate with the needs, and directly in support, of work described in paragraph (a), (b), or (c) that is undertaken in Canada by or on behalf of the taxpayer.


Similar to any tax credit or deductionNatural Glow had to save documents that outlined what it did in its SR&ED activities, including experimental activities and business records to prove that the work took place in a systematic manner.

Unfortunately, the only records  that Natural Glow saved were literature reviews and background research.

As a company claiming SR&ED, you always want to be “compliance ready” — meaning if you were audited by the CRA, you could present documentation to show the progression of your SR&ED work. Here are some types of documentation that would be beneficial to save:

  • Project records/ lab notes
  • Photographs/ videos of various stages of build/ assembly/ testing
  • Prototypes
  • Testing protocols
  • Results or records of analysis from testing/ trial runs
  • Tax invoices
  • Patent application number
  • Meeting notes or progress reports
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